Copywriting | Promotional Copy | Website Content
My expertise lies in drawing out what is unique about your institution from the people within it. The kind of content that showcases your university to a wide audience.
I can help you with:
Prospectuses and brochures.
Testimonials (for example, interviewing academics, past and present students).
Website content (for example, academic or professional services department website copy).
Academic course promotion (for example, case studies, course/programme descriptions).
I have written content both in-house and freelance for both higher and executive education. As a former university Marketing & Communications Manager I'll bring my experience and marketing eye to everything that I write for you. In addition to researching your target audience and tone-of-voice, I am up-to-date on all the latest copywriting techniques having completed a diploma (with distinction) in copywriting.
“Catherine helped us with the content for our department’s anniversary web page by producing paragraphs of personal insight on staff’s research work and an article on the department’s history. She was very patient, collaborative, and professional. Thank you for your great work!”
Portfolio
Rose Bruford College
Postgraduate prospectus 2025
Take a look at the Postgraduate prospectus 2025.
With a fresh emphasis on postgraduate provision, Rose Bruford College needed a prospectus created from scratch for their postgraduate market. With a focus on both home and international students, the College wanted to showcase their MA, MFA and PhD offering.
In order to showcase each of the programmes in the best way, I interviewed the individual Programme Directors to create a programme entry for the prospectus that allowed their subject enthusiasm to shine through. I also contacted past students and sourced relevant testimonials to promote particularly special parts of their study.
With specialist and often unique programmes taught at their Sidcup campus, the prospectus homed in on more pragmatic aspects of postgraduate study: value for money, career development and employment opportunities, alongside unique and special benefits for each of the programmes.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Executive Education
Testimonials
Testimonial example one & testimonial example two.
LSE Executive Education, at The London School of Economics and Political Science, offers a range of on-campus and online courses for senior professionals. One way their marketing team attract the highest-calibre students onto their world-class programmes is to showcase previous students and their experience.
My role was to correspond, interview and create 500-word testimonials from 11 previous students. For consistency, each testimonial followed a similar format, drawing out information that would be useful and engaging for future executive education candidates. This was an interesting project, and I got to interview a range of senior professionals from a variety of industries and sectors, creating questions to focus the interview and show LSE in the best possible light.
The Department of Methodology
Website Pages: 30th anniversary
Our History: explore 30 years of the Department of Methodology
In Conversation: personal insights from faculty
The Department of Methodology at The London School of Economics and Political Science (LSE) celebrated its 30th anniversary in 2022.
As a freelancer, I was tasked with creating copy for the dedicated webpages on their department website celebrating this event. The project involved gathering and editing profiles for the 24 research and academic staff in the department. Each profile had a celebratory tone and focused on academic achievements, fruitful collaborations, or favourite pieces of research. Alongside other pieces of writing, I created text detailing the history of the department, in collaboration with the Founder and the current Head of Department. The content came together as a great way to mark this special occasion. Read more about this project in my project case study.
(I)GCSE Prospectus
Take a look at the prospectus here.
The BSD wanted a professional-looking online prospectus that reflected their values, academic status, and excellent facilities.
I worked closely with the Deputy Headteacher, their marketing contact and the Creative Director at West9 Design to come up with a clear new layout for their (I)GCSE prospectus.
I created a short introduction for the prospectus, a message on behalf of the school Principal, and a Frequently Asked Questions section.
I also wrote and edited the remaining pages, which included information on pastoral care, enrolment, extra-curricular benefits, and a summary of each of the (I)GCSE curricula. Read more about this school prospectus project in my project case study.
Landing Pages: postgraduate, undergraduate, international students
Rose Bruford College asked me to re-write the landing pages for their three main study areas: undergraduate, postgraduate, and information for international students. I created each of the landing pages with a similar structure, labelling each of the keyword-rich headings <H1>, <H2>, <H3>, <H4> depending on their place in the hierarchy of information.
The landing pages were created to be a concise source of information specific to their audience with high-level information available, with links to further information on all aspects of that particular area of study.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Rose Bruford College
Website Pages: webinars and open days
Rose Bruford College were looking to create webpages dedicated to promoting their webinars for prospective undergraduate, postgraduate, and international students, alongside a separate webpage detailing their virtual and in-person Open Days. Webinars are a key way in which the College talk to prospective students in more depth about their chosen area of study and a chance for students to ask important questions before they choose to apply to the College.
Rose Bruford College is a performing arts college for undergraduate and postgraduate study in south-east London.
Website Pages: LSE Communications Division
As in-house Marketing & Communications Manager, I wrote web copy, edited submitted content and uploaded the relevant branding documents for this internal branding portal for LSE. The branding portal's purpose was to showcase all of LSE's brand guidelines in an easy-to-use format.
LSE Enterprise
Website Pages: Executive Education
As in-house Marketing & Communications Manager at LSE Enterprise, along with the input of key stakeholders, I designed, wrote, edited and maintained the webpages for LSE Enterprise (including LSE Custom Programmes). The webpages encompassed the promotion of customised executive education programmes, open-enrolment courses, news, and events amongst other things.
I created separate website copy for conferences, innovation, and educational programmes all targeting a range of industries from pharmaceuticals, pension providers, and the public sector. I marketed and promoted their bespoke executive education “Custom Programmes” offering. The programmes targeted corporations and the public sector. I liaised with designers and translators to create hard-copy brochures, led on the content for the email and social media marketing, and created specific promotional website content.
LSE Enterprise was the commercial arm of The London School of Economics and Political Science (LSE). This subsidiary has since been re-distributed within the university.
Case Studies
Case study for the British Board of Agrément.
As part of Xerini’s marketing plan, and as a way of showing their industry expertise, I wrote a range of case studies for this company.
Case studies are a key way to gain the trust of potential new B2B customers, showing the progress from problem to solution, and finally how the client’s day-to-day business efficiencies and productivity have increased.
I wrote case studies for a range of their clients, including The Manufacturing Technology Centre, MTC (case study: The Manufacturing Technology Centre (MTC) uses machine learning to detect defects in 3D printing, increasing efficiencies and product quality) and the British Board of Agrément, a UK construction certification body (case study: A new data platform increases accuracy and operational efficiency at the British Board of Agrément, BBA).
Brochure
Digital Capability Assessment brochure.
I structured the digital capability assessment (DCA) brochure to guide the reader from introduction to how it offers businesses a solution; why a business would need a DCA; examples of advice given; cost overview; what to expect from an assessment and how to prepare; and finally, why a business should choose Xerini and how to get in contact.