https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting daily 0.75 2026-03-04 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/the-changing-habits-of-university-students monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/c3738ec3-e003-4110-a01d-deb68f15c55d/Leeds+Uni.jpg Blog - The changing habits of university students - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/ucas-project-next-generation-thoughts monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/bbc57ae6-5778-48c9-81f2-a70cb665da58/mentor-3512369_1920.jpg Blog - UCAS – Project Next Generation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/university-keep-warm-campaigns monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/4e2ec75e-2d5b-4d45-866a-361617778238/York+Uni+Offer+II.jpg Blog - University Keep Warm Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/91269572-db83-41e5-bb35-1049741e880c/York+Uni+Offer+II.jpg Blog - University Keep Warm Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/6fc3ddf0-c267-47dd-ab57-279d63245c1f/University+of+Leeds.jpg Blog - University Keep Warm Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/f9cecfc6-3ff2-4075-82ed-046170a6e569/University+of+Liverpool.jpg Blog - University Keep Warm Campaigns - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/help-your-higher-education-marketing-be-more-accessible monthly 0.5 2025-07-03 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/600a1ef7-e701-4be7-9411-dd02efa549d7/Accessibility.jpg Blog - Help your higher education marketing be more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/i-need-a-prospectus-written-how-much-is-it-going-to-cost-me monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/b42e79dd-8f5e-4467-9b94-42334feb3f00/Prospectus+copywriting.jpg Blog - I need a prospectus written, how much is it going to cost me? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/i-need-a-website-written-what-can-i-get-for-my-money monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/5ae8a1cd-9ad3-4899-8403-c202a1e802f6/piggy-bank-2889042_1920.jpg Blog - I need a website written, what can I get for my money? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/what-do-non-rg-universities-do-better-than-rg-universities monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/c96ca715-20cf-46d4-9c68-e50c0e90e3e3/books-4158244_1920.jpg Blog - What do non RG universities do better than RG universities? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/surely-editing-is-just-spotting-typos monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/9b2cba29-223b-480e-8396-c52c518be638/rows-3811471_1920.jpg Blog - Surely editing is just spotting typos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/do-any-of-these-scenarios-sound-familiar-to-you monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/aac3c923-0f44-42de-8d7a-f78cb0cdeb34/ai-generated-8358823_1920.jpg Blog - Do any of these scenarios sound familiar to you? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/what-do-b2b-and-education-marketing-have-in-common monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1d520b60-83eb-4fe1-8934-c2972ca57be3/b2b+education+content+marketing.jpg Blog - What do B2B and education marketing have in common? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/top-4-tips-to-make-your-b2b-content-less-boring monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/6911addd-5e3f-4124-b1bc-f4fc6f0fcae0/Boring+b2b+copywriting+made+better.jpg Blog - Top 4 tips to make your B2B content less boring - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/how-do-i-make-my-website-accessible monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/b919d01e-b6cd-47c1-8ebb-6daed8ac32ee/website+accessibility.jpg Blog - How do I make my website accessible? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/do-you-need-a-style-guide monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/6f8a1053-60cc-4d31-b21b-7c02ad144985/writing+a+style+guide.jpg Blog - Do you need a Style Guide? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/how-to-write-a-blog-post-on-anything monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/52ab7aff-24cf-40e4-be09-b21bdcfeda66/How+to+write+about+anything.jpg Blog - How to write a blog post on just about anything - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/top-grammar-language-spelling-mistakes monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/22f22baa-34e3-4bd5-a1ce-d1e041bb5344/grammar+and+spelling+mistakes.jpg Blog - Top 42 easy-to-get-wrong grammar, language and spelling mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/content-marketing-strategy monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/f7cfb3ed-178f-4f71-9439-a49a22c4846f/blog+writing.jpg Blog - What’s the point of blogging? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/how-to-plan-a-website monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/60e0a7fb-f571-4012-b735-bfdb93d68cd3/Planning+your+own+website.jpg Blog - How to plan a website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/building-marketing-strategy monthly 0.5 2023-05-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/88e157c6-d899-48b4-a857-c49e58b2e111/Buidling+a+marketing+strategy.jpg Blog - Top ten questions to ask yourself when planning a digital marketing strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/copywriting monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/blogging monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/Web+writing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/Proofreading+and+Editing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/Blogging monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/category/Marketing+strategy monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/education monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/accessibility monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/business+to+business monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/university monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/Editing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/mistakes monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/content monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/B2B monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/grammar monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/screen+readers monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/b2b monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/freelance monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/writing monthly 0.5 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https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/website+writing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/editing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/marketing+materials monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/marketing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/planning+a+website monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/disabilities monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/copywriting monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/Higher+education monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/Content+marketing monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/punctuation monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/proofreading monthly 0.5 https://www.catherineforwardmarketing.co.uk/blog-marketing-copywriting/tag/strategy monthly 0.5 https://www.catherineforwardmarketing.co.uk/home daily 1.0 2026-01-20 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1639059152322-6PX78MW3ERHJU2U8V6PV/Email.jpg Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1639059218483-IHB2DZ7PECRVB7L86TYC/Catherine%2BForward.jpg Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1642179180818-8IDF67HSRTWMQZTHIX3T/FAQs+freelance+copywriter+marketer+editor.jpg Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/80b1a12a-7f00-4d2a-bdd6-a157cf5ce3ad/Screenshot+2024-12-02+at+12.00.03.jpg Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/53a3d999-7bc0-44fc-b835-702a78fb98b4/Rose+Bruford+College+PG+prospectus+2025.jpg Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/e625502a-9f11-40b9-bc17-31ee8beaab48/LSE+Phelan+US+Centre+Annual+Report+24-25.png Home https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/5093fd97-d0d1-427c-b4b6-4e2bd4d14f9e/Catherine+Forward.jpg Home - Are you looking for a specialist freelance copywriter or editor to work on your higher education marketing project? Well, you've come to the right place. My name is Catherine, and I am a CIM-qualified former university Marketing & Communications Manager, turned freelance copywriter and editor/proofreader. I specialise in writing and proofreading promotional copy and content for higher education & the education sector. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/100477bc-f466-4e00-ad8b-15efb1ba2443/CatherineForwardMarketingPortfolioCollage.jpg Home Whether you are looking for someone to write your university, college or executive education website copy or prospectus/brochure, or simply edit the marketing materials you already have, I can help you with the marketing work that you don’t have time for or are not sure how to do. Take a look through my Frequently Asked Questions (including details on pricing) and get in touch via my Contact page if you have any queries or would like a quote. https://www.catherineforwardmarketing.co.uk/about-freelance-copywriter-london-education daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641898950449-5N21VP4AB6PWICWH0XOZ/Email.jpg About me https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641899526138-62AYC03KH5NC75XF9QCL/Home.jpg About me https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641899577219-OCS3FL9JBNT48UZ5R3I4/FAQs.jpg About me https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/b22c64f4-8cf8-4dd3-b6ac-12e14705c924/About+me.jpg About me This is the bit where I’m supposed to profess my love of words, my appreciation of literature and my life-long adoration for the English language. I’m not going to do that though, as it isn’t true. I don’t particularly like words. I’ve spent most of my career editing words out. Making copy more concise by deleting whole paragraphs. I don’t scour my encyclopaedic knowledge of English to find the perfect word. I choose the simplest language I can think of. I delete words with abandon that are more than a couple of syllables, or that isn’t plain English. https://www.catherineforwardmarketing.co.uk/contact-freelance-marketing-copywriter-proofreader-london daily 0.75 2025-01-18 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641910486342-H3XWDYAIJN6D53P5VAPD/Home.jpg Contact https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641910549996-9TDGDZ4AJY36W38RIX6X/Catherine%2BForward.jpg Contact https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641910699406-W39EV1450JS89KV6RJWF/FAQs.jpg Contact https://www.catherineforwardmarketing.co.uk/proofreading-editing-freelance daily 0.75 2025-12-01 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641904845371-VTQF1BBGJS2L6IGWV4XK/Home.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641904932247-K9O5JBJGD497Q33J2A9F/Catherine%2BForward.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641905011985-GGLAMSZQGFN99CMAPY7M/FAQs.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641905158740-1UNFNA89O2SJMTKHZ0LP/Email.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641943590481-KT53AD0M2754I1NZI3ZR/III%2Bannual%2Breport%2B2020.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1655113933840-WAXEHSF3F4F9CYBKPETJ/LSE%2BInternational%2BInequalities%2BInstitute%2Bannual%2Breport%2B2021.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/fede507c-fb28-42ce-b7be-eb67efd0cacb/Data+Science+Institute+LSE+Annual+Report.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/6b62ef6e-e621-4c1c-a032-e34447014998/Screenshot+2024-08-08+at+09.04.35.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/91a87cb0-b216-4338-ac83-e877a165d1e6/LSE%2BEvents.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/5e6fb480-cc4b-4ea9-9f88-bc010065d056/Connect%2Bmagazine%2BLSE.jpg Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/705d42f6-3231-47b1-908a-2e93dea6a701/LSE+Trium+MBA+FaceSheet.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/8e50994f-e6df-4086-828c-75287045dc4e/LSE+Phelan+US+Centre+Annual+Report+24-25.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/fa487922-cc9f-4ea7-974e-89bea4135b0a/LSE+Phelan+US+Centre+USA+Politics+and+Policy+%28USAPP%29+Blog+Guide.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/ca48c87b-9090-4a53-bee7-9c3fc12c0d62/LSE+III+Annual+Report+24-25.png Proofreading https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/ffac7675-3474-4e15-87f1-9c2a6fba3c84/LSE+Trium+MBA+FaceSheet.png Proofreading https://www.catherineforwardmarketing.co.uk/prospectus-brochure-copywriting-case-study-education daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927084037-M47QULWXRJMQKFI38KXF/Home.jpg Prospectus brochure copywriting case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927194278-T42UE1O1SJWL8U1OR5DZ/Catherine%2BForward.jpg Prospectus brochure copywriting case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927400705-OLZY4RSXR8EDXNO4NO9R/Email.jpg Prospectus brochure copywriting case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/f051f3ed-35ab-486c-b3ca-4c83c1e82357/IGCSE+prospectus+British+School+Dhahran+cover.jpg Prospectus brochure copywriting case study education - Client British School Dhahran (BSD), Saudi Arabia BDS is part of the International Schools Group and offers children access to the National Curriculum for England and Wales in Saudi Arabia. They are an English-speaking, high-achieving school with excellent extra-curricular activities. The school offers (I)GCSEs and A Level qualifications. BSD wanted their academic offering to stand out in this competitive environment, retaining current students and appealing to new ones. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/00b6196e-0541-4b31-a4b7-6ef2f2ae43d8/IGCSE+prospectus+British+School+Dhahran+principal.jpg Prospectus brochure copywriting case study education - What I wrote and why I wrote a short introduction for the prospectus, outlining what a student could expect from reading the brochure. I imagined that I was speaking to a Year 9 pupil, about to embark on the next stage of their academic life. I used ‘you’ throughout and helped the reader imagine the learning journey they were about to embark on and the support they could expect. I wrote a message on behalf of the school Principal, welcoming the reader to the (I)GCSE prospectus. The focus of this addition was very much about the successes of the school, the school’s values and what the school has to offer. I kept the message warm and welcoming to convey the message about the school being supportive and nurturing. https://www.catherineforwardmarketing.co.uk/faqs-freelance-marketing-copywriter daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1642006002497-F31HHJU2TFBRVM9LMXSL/Home.jpg FAQs https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1642006133705-JMM1JLURXSWSM2NMM6OL/Catherine%2BForward.jpg FAQs https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1642006365757-0HIR4YTOG18PVE776975/Email.jpg FAQs https://www.catherineforwardmarketing.co.uk/marketing-prospectus-brochure-education daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923364319-DA8N5NOAUHLCG3P7JBV1/Home.jpg Marketing materials portfolio Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923425714-HDVL0EVFH6W68ER8JVXA/Catherine%2BForward.jpg Marketing materials portfolio Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641924021356-CI0O0RTELTQBLRKAAC6B/Email.jpg Marketing materials portfolio Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/f5372f5b-e68d-462a-aeae-c1c2070c8986/LSE+The+Confucius+Institute+for+Business+London+.jpg Marketing materials portfolio Education - The Confucius Institute for Business London (CIBL) MBA Brochure The Global China MBA programme is a collaboration between Peking University HSBC Business School (PHBS) and the Confucius Institute for Business London (CIBL) at The London School of Economics and Political Science (LSE). I copy-edited and proofread the MBA brochure, alongside copywriting a section of the content. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/688a890a-f240-4bba-9b12-af5745e30ced/PG+prospectus.jpg Marketing materials portfolio Education - Rose Bruford College Postgraduate prospectus 2025 Take a look at the Postgraduate prospectus 2025. With a fresh emphasis on postgraduate provision, Rose Bruford College needed a prospectus created from scratch for their postgraduate market. With a focus on both home and international students, the College wanted to showcase their MA, MFA and PhD offering. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/280751eb-be2e-4c88-9bcf-f6252a7347da/UG+prospectus.jpg Marketing materials portfolio Education - Rose Bruford College Undergraduate Prospectus 2025 Take a look at the Undergraduate prospectus 2025. Rose Bruford College already had a prospectus for their undergraduate offering but were looking for a refresh. Alongside editing some of the existing content, I wrote additional copy with an emphasis on practical information for students leaving home for the first time. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/e4bc2fce-9211-4cc3-b9d7-2ae50404c628/Int+prospectus.jpg Marketing materials portfolio Education - Rose Bruford College International Student Prospectus Rose Bruford College already had a prospectus for their international market but were looking for a refresh. The College recruits students from all over the world for both undergraduate and postgraduate programmes, but also to “study abroad” at the College for a semester. Alongside editing some of the existing content, I wrote additional copy. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/7772ca80-00e7-4e22-9bc8-fa00ef4914e8/BSD+prospectus+image.PNG Marketing materials portfolio Education - British School Dhahran (BSD), Saudi Arabia (I)GCSE Prospectus Take a look at the prospectus here. The BSD wanted a professional-looking online prospectus that reflected their values, academic status, and excellent facilities. I worked closely with the Deputy Headteacher, their marketing contact and the Creative Director at West9 Design to come up with a clear new layout for their (I)GCSE prospectus. I created a short introduction for the prospectus, a message on behalf of the school Principal, and a Frequently Asked Questions section. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/162cb8f4-4e82-41cd-9868-1605f98c0d06/LSE+Enterprise.jpg Marketing materials portfolio Education - LSE Enterprise Executive Education As in-house Marketing & Communications Manager at LSE Enterprise I marketed and promoted their bespoke executive education “Custom Programmes” offering. The programmes targeted corporations and the public sector, and included international modules offered at LSE for undergraduate and postgraduate students on international study visits alongside a variety of open-enrolment courses for industry. https://www.catherineforwardmarketing.co.uk/website-copywriting-portfolio-education daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923364319-DA8N5NOAUHLCG3P7JBV1/Home.jpg Website content, Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923425714-HDVL0EVFH6W68ER8JVXA/Catherine%2BForward.jpg Website content, Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641924021356-CI0O0RTELTQBLRKAAC6B/Email.jpg Website content, Education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/e1b86125-c3c9-45d8-b6f8-c60292533e7c/The+Department+of+Methodology+LSE.jpg Website content, Education - The Department of Methodology Website Pages: 30th anniversary Our History: explore 30 years of the Department of Methodology In Conversation: personal insights from faculty The Department of Methodology at The London School of Economics and Political Science (LSE) celebrated its 30th anniversary in 2022. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/a7e7143f-fa19-43ef-b26c-676fcbe5a4ed/LSE+Exec+Ed.jpg Website content, Education - Executive Education Testimonials Testimonial example one & testimonial example two. LSE Executive Education, at The London School of Economics and Political Science, offers a range of on-campus and online courses for senior professionals. One way their marketing team attract the highest-calibre students onto their world-class programmes is to showcase previous students and their experience. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/ef6a5475-d8a8-493c-af13-919268b07201/LSE+Gov+screen.jpg Website content, Education - Department of Government Case Studies Case study sample one, case study sample two, case study sample three. The Department of Government at The London School of Economics and Political Science (LSE) chose 10 of their department submissions to the Research Excellence Framework (REF 2021) to be re-written into case studies. The Research Excellence Framework (REF) is used as a way to assess the quality of research in higher education institutions. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/13d1785e-5acc-4088-8117-9ad58fcf6dc9/Landing+pages.jpg Website content, Education - Rose Bruford College Landing Pages: postgraduate, undergraduate, international students Rose Bruford College asked me to re-write the landing pages for their three main study areas: undergraduate, postgraduate, and information for international students. I created each of the landing pages with a similar structure, labelling each of the keyword-rich headings <H1>, <H2>, <H3>, <H4> depending on their place in the hierarchy of information. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/7a2f3915-6740-461c-b3ea-faa577d1809f/Webinar+and+open+days.jpg Website content, Education - Rose Bruford College Website Pages: webinars and open days Rose Bruford College were looking to create webpages dedicated to promoting their webinars for prospective undergraduate, postgraduate, and international students, alongside a separate webpage detailing their virtual and in-person Open Days. Webinars are a key way in which the College talk to prospective students in more depth about their chosen area of study and a chance for students to ask important questions before they choose to apply to the College. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/ed7a2fd6-ceda-49a2-a958-501ae01c85d1/LSE+Careers.jpg Website content, Education - LSE Careers Website Pages: Menu of Opportunities The Menu of Opportunities Programme was a new initiative at LSE Careers, with a goal to join up, curate and enhance the range of opportunities available to students to be collected in one place and presented on the LSE website. Alongside a full copy-edit of the approximately 160 entries into the Menu of Opportunities Programme, the freelance project consisted of me editing and writing copy to ensure each entry was consistent. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/ff90bc9d-0448-42b0-9064-d8e9b1d2c4c8/LSE+Brand.jpg Website content, Education - The London School of Economics and Political Science (LSE) Website Pages: LSE Communications Division As in-house Marketing & Communications Manager, I wrote web copy, edited submitted content and uploaded the relevant branding documents for this internal branding portal for LSE. The branding portal's purpose was to showcase all of LSE's brand guidelines in an easy-to-use format. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/5ce5294b-2da0-4194-a673-8e58fa14be04/LSE+Enterprise.jpg Website content, Education - LSE Enterprise Website Pages As in-house Marketing & Communications Manager at LSE Enterprise, along with the input of key stakeholders, I designed, wrote, edited and maintained the webpages for LSE Enterprise (including LSE Custom Programmes). The webpages encompassed the promotion of customised executive education programmes, open-enrolment courses, news, and events amongst other things. https://www.catherineforwardmarketing.co.uk/website-content-case-study-education daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927084037-M47QULWXRJMQKFI38KXF/Home.jpg Website content case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927194278-T42UE1O1SJWL8U1OR5DZ/Catherine%2BForward.jpg Website content case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927400705-OLZY4RSXR8EDXNO4NO9R/Email.jpg Website content case study education https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/0c60abf0-cf7a-425e-b356-e23296d46b76/department+methodology+lse+anniversary.jpg Website content case study education - Client The Department of Methodology, LSE The Department of Methodology at The London School of Economics and Political Science (LSE) is an international centre of excellence in social science methodology, offering postgraduate programmes and courses for students across the university. The Department of Methodology celebrated its 30th anniversary in 2022. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/e9a256ff-5253-4763-94f1-62106b0ba89d/Screenshot+2023-05-19+at+18.13.50.jpg Website content case study education - The project The Department of Methodology wanted to create dedicated 30th anniversary webpages containing a range of content, together with photos and videos about their department. I was tasked with creating copy for these dedicated webpages celebrating this event. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/eefa8d89-416f-4ee1-bca9-e1badb33ee3c/Screenshot+2023-05-19+at+18.12.53.jpg Website content case study education - What I wrote and why The project involved writing and editing profiles for the 24 research and academic staff in the department. Each profile was a 100 to 125 word summary and had a celebratory tone, focusing on academic achievements, fruitful collaborations or favourite pieces of research. https://www.catherineforwardmarketing.co.uk/b2b-copywriting-editing daily 0.75 2025-03-07 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923364319-DA8N5NOAUHLCG3P7JBV1/Home.jpg B2B Copywriting and Editing https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641923425714-HDVL0EVFH6W68ER8JVXA/Catherine%2BForward.jpg B2B Copywriting and Editing https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641924021356-CI0O0RTELTQBLRKAAC6B/Email.jpg B2B Copywriting and Editing https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/d09f81ec-5f9f-44e1-b1bd-cf1606da99bf/Screenshot+2025-01-18+at+12.50.37.jpg B2B Copywriting and Editing - Digital Manufacturing Ireland Client Proposal Document Digital Manufacturing Ireland (DMI) is a government-funded body whose aim is to transform manufacturing in Ireland through digital technology adoption. This editing project involved re-structuring and editing their client document which aimed to detail a client’s requirement, proposed solution, and crucial information about DMI. Alongside editing, I proposed plain English suggestions for industry terminology and additional useful text. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/47f4dbb6-3818-4544-81b0-27dbcac6c131/Xerini+press+release.jpg B2B Copywriting and Editing - Xerini Ltd, Software and AI Solutions Press Release Press release: Worldwide Engineering Magazine. I wrote a press release for Xerini to promote their work with the British Board of Agrément, a UK construction certification body. Xerini created a new data platform for them and wanted to promote their business. Alongside writing the press release, I created a media list and sent the release to a number of publications in the construction and civil engineering industry. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/c3f5ffe2-4b7d-424b-b3cd-660c84a6aefe/Screenshot+2024-02-19+at+11.19.45.jpg B2B Copywriting and Editing - Xerini Case Studies Case study for the British Board of Agrément. As part of Xerini’s marketing plan, and as a way of showing their industry expertise, I wrote a range of case studies for this company. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/29c1168e-c1fb-408f-930c-0ab0e565b05b/Screenshot+2023-05-19+at+13.35.50.jpg B2B Copywriting and Editing - Xerini Ltd Brochure Digital Capability Assessment brochure. I structured the digital capability assessment (DCA) brochure to guide the reader from introduction to how it offers businesses a solution; why a business would need a DCA; examples of advice given; cost overview; what to expect from an assessment and how to prepare; and finally, why a business should choose Xerini and how to get in contact. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/67dbf701-aab5-4f91-9979-4e9580b023b6/Screenshot+2024-02-19+at+11.36.21.jpg B2B Copywriting and Editing - Xerini Ltd LinkedIn Social Media Posts Sample LinkedIn post I planned, sourced content and wrote social media posts for LinkedIn for this business to business (B2B) software company. I wrote three posts a week which reached an audience of over a thousand followers from April 2022 to July 2023. https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1ace8c94-d10f-4347-9952-0ca3ae273034/UCM+Education+website+image.PNG B2B Copywriting and Editing - UCM Education Ltd Recruitment for the Education Sector Content for a new 15-page website UCM Education is a recruitment company targeting the education sector. I wrote and edited the content for a new 15-page website for this company as in-house Marketing Manager on a short-term contract. The target audience for this business included primary and secondary schools in London looking to recruit new members of teaching and administrative staff. The complete website overhaul included all website content, GDPR-compliant web forms, URLs, title tags and meta descriptions, and image alt texts. The project involved close liaison between the company director and the website building company. https://www.catherineforwardmarketing.co.uk/terms-and-conditions daily 0.75 2025-03-21 https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927084037-M47QULWXRJMQKFI38KXF/Home.jpg Terms and Conditions https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927194278-T42UE1O1SJWL8U1OR5DZ/Catherine%2BForward.jpg Terms and Conditions https://images.squarespace-cdn.com/content/v1/61b1e1193a26ce6e8e0c9c78/1641927400705-OLZY4RSXR8EDXNO4NO9R/Email.jpg Terms and Conditions