Help your higher education marketing be more accessible
Higher education has a wide and varied audience, so helping them feel like they belong feels extra important. Making content accessible to this audience is often baked into the university style guide, along with suggestions about representation in any imagery. Here are my top five pillars I consider when writing for higher education.
What do B2B and education marketing have in common?
What’s the #1 thing B2B and education marketing have in common? I’ll give you a clue. They both need quality content. Content marketing as part of your strategy is essential to B2B and the education sector. Read my top 4 reasons content is so important.
Top 4 tips to make your B2B content less boring
Is your industry just too boring? Is your B2B website dull as dishwater? Try some of my B2B copywriting tips to get you started on your journey away from 'innovative solutions'.