Help your higher education marketing be more accessible
Higher education has a wide and varied audience, so helping them feel like they belong feels extra important. Making content accessible to this audience is often baked into the university style guide, along with suggestions about representation in any imagery. Here are my top five pillars I consider when writing for higher education.
What do non RG universities do better than RG universities?
Russell Group (RG) and other prestigious universities often have pretty straight forward selling points: world-class teaching and research, high employment rates for graduates, heritage, exclusivity, the list goes on. But, what about those lower tier universities? What should they focus on?